Well, there are actually a few reasons…
1. It’s my way of saying thank you by being able to give back to the community. Actually, it was pretty tricky to figure out how to celebrate the softcover release and give it away because publishers have their own agendas. I've flipped that model in favor of you, the reader. Thanks for being cool.
2. Unlike many authors, I'm not writing to make a living. I run businesses and projects like PROUDuct, GCC and EDIT.TODAY so in turn I am able to share this knowledge without trying to twist your arm to make a buck. It's kind of cool when you do your thing, make money and then teach people how to do their own thing...Hey, why not? One life. I hope you can do the same if you'd like.
3. I get another one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future.
4. I’d like as many people as possible to read it because 2020 was a crazy year for so many of us and this book may be just what you need in your life.