• "Perfect book for these uncertain times."
      Steve Forbes
      Chairman and Editor-in-Chief of Forbes Media
      “Once in a great while a new author bursts on the scene to light a fire under us. Richie Norton is that rare spark. His certainty that the secret to success is to start something stupid is right on and will alter your future."
      Jack Canfield
      New York Times Bestselling Author of The Success Principles, and cocreator of the Chicken Soup for the Soul series
    • “Imperative to all people and organizations that want to inspire a revolution of creativity, innovation, and influence.”
      Stephen M. R. Covey
      New York Times and the #1 Wall Street Journal bestselling author of The Speed of Trust and coauthor of the #1 Amazon bestseller Smart Trust
      "More than just a call to action. This book is a demand for it. One chapter in I felt an involuntary impulse to reexamine my life. Later chapters held my hand as inevitable considerations came up from that process. An important, compelling and authentic read."
      Joseph Grenny
      New York Times Bestselling co-author of Crucial Conversations and Change Anythin
    • “This warm, wonderful book will inspire and motivate you to do more in your life than you ever dreamed possible.”
      Brian Tracy
      Author of The Power of Self- Confidence
    YES! Please keep me updated about the book and send me free bonuses.
  1. Praise for Richie Norton and
    The Power of Starting Something Stupid
    • “ Once in a great while a new author bursts on the scene to light a fire under us. Richie Norton is that rare spark. His certainty that the secret to success is to start something stupid is right on and will alter your future. Thirty publishers thought Chicken Soup was stupid before it sold over 100 million copies. This new book could not have come at a better time and Richie’s urgent and authentic style is readable, convincing and a compelling blueprint for success. Be smart: read The Power of Starting Something Stupid.”
      Jack Canfield
      New York Times bestselling author of The Success Principles, and cocreator of the Chicken Soup for the Soul® series
      “Perfect book for these uncertain times.”
      Steve Forbes
      President and CEO, Forbes
      "I absolutely love this book. I love how it makes me feel. It energizes me, inspires me, and gives me confidence. It reminds each of us that all things are possible... this book disrupts conventional thinking — in a smart way."
      Stephen M. R. Covey
      New York Times and the #1 Wall Street Journal bestselling Author of The Speed of Trust and coauthor of #1 Amazon bestseller Smart Trust
    • “ When I wrote The E-Myth Revisited, I wasn’t an author and I really wasn’t interested in business, but I had discovered something about business that nobody else seemed to see, or understand, and I decided to write a book about it. It came like a gift, a huge aha from out of nowhere, and I ran with it. Today, that ‘stupid’ idea (everybody told me it wouldn’t work!) has created the most successful book on small business ever written because of that one, great stupid idea. I thought I was just lucky. Richie just told me that I’m in really good company. Find out why stupid is now the New Smart. Read it, you’ll love it, you’ll find out why thinking stupid makes the best sense in the world.”
      Michael Gerber
      the world’s #1 small-business guru and author of the bestselling The E-Myth Revisited
      "More than just a call to action. This book is a demand for it. One chapter in I felt an involuntary impulse to reexamine my life. Later chapters held my hand as inevitable considerations came up from that process. An important, compelling and authentic read."
      Joseph Grenny
      New York Times Bestselling co-author of Crucial Conversations and Change Anything
      “Sometimes a book shines a light on a topic in such a unique way that you find yourself slapping your forehead and saying to yourself, “Now that’s simply brilliant! Why have I never thought of it that way before?”  And then you keep reading, and discover more and more “stupidly brilliant” insights.  This books makes you look forward to starting something stupid.  That’s the genius of it.  If success in life is a goal of yours, you’d be smart to read this book ASAP.”
      Robert G. Allen
      author of the New York Times mega-bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire
    • "The Power of Starting Something Stupid teaches one of the truths that I have found in life and business: whenever I think something is a totally genius idea, it is not, and when I take a chance to do something that may seem like it will turn into nothing, that's when things turn out to be successful. So many great, successful ideas started as a whim—as something stupid. Because of this, I just keep trying. I just keep putting things out there. I just keep taking chances, even though they scare me."
      Gina Bianchini
      CEO of Mightybell.com; cofounder of Ning.com
      “This warm, wonderful book will inspire and motivate you to do more in your life than you ever dreamed possible.”
      Brian Tracy
      Author of The Power of Self- Confidence
      “Richie Norton has taken the fundamental principles of learning, living and thriving and integrated them in a most engaging and practical manner.  His message and its relevance to every entrepreneur will be immediately apparent, but it is equally valuable and valid whatever endeavors and dreams you may have and at whatever age you find yourself.  As he so compelling explains, each of us can have a more engaging, rewarding and fulfilling life by applying these principles in pursuit of our most worthy goals.  I would recommend this book to young and old alike who want to have each day be an exciting and rewarding adventure.”
      Dr. Steven C. Wheelwright
      President of BYU-Hawaii; Edsel Bryant Ford Professor of Business Administration, Emeritus at Harvard Business School
    • "Richie Norton uncovers the paradox of stupid as the New Smart and shows us how success can be one idea away. Watch out: the energy in The Power of Starting Something Stupid is contagious. You may just find yourself starting something stupid and living your dreams."
      Andy Andrews
      New York Times Best-Selling Author of How Do You Kill 11 Million People?, The Noticer, and The Traveler's Gift
      "From the very first chapter, The Power of Starting Something Stupid opens your mind to the possibility that you're not living up to your full potential. Richie Norton's powerful words provide the motivation and energy you'll need to start something stupid. Something amazingly, courageously, stupid!"
      Andy Beal
      coauthor of Radically Transparent; CEO of Trackur.com
      “In this era of negativity, less, limitations, and no, The Power of Starting Something Stupid offers hope, inspiration, and profound advice for moving toward our own positive futures. Richie Norton has tapped into what isgood, positive, and worthwhile in all of us. Richie’s perspectiveshould be read and understood by all.”
      Mary Teagarden
      Professor of global strategy and editor, Thunderbird International Business Review at Thunderbird School of Global Management
    • “There's magic to this book:  ideas which seem to be stupid often turn out to be brilliant—they only looked stupid because we hadn't seen them before, and it was the courage of their creators to stick to their visions and bring them to light.  Learning to curate, cultivate, and play with ideas that others don't understand (or are openly critical of!) is a hallmark of great innovators.  Richie helps us to realize that fear of looking stupid can stop us from participating fully in life and from finding significant ways to help others.  By showing us how this "stupid to brilliant" pattern is at the heart of continuous innovation and renewal, he encourages us to trust ourselves and to bring our own unique contributions to our homes, our communities, our workplaces, and the world."
      Steve Hargadon
      Founder of Classroom 2.0 and Future of Education
      "F. Scott Fitzgerald wrote, ‘The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function,’ and understanding the New Smart is starting something stupid. When people like Fred Smith (FedEx), John Bogle (Vanguard) and Richard Branson (Virgin) created businesses that go in the opposite direction of the marketplace, they were once called stupid. All of these people transformed their industries and rose to the top as they focused on seeking the less obvious and taking the road less traveled. Richie takes readers on a journey to explore why starting something stupid may be the smartest thing you can do."
      Aaron Bare
      Entrepreneur-in-Residence, Thunderbird Global School of Management; Former CEO & Chairman, National Association of Sales Professionals
      “ Today I have over 120 million YouTube views; it only seems like yesterday when people thought that following my dreams could only be a hobby. Fortunately, as Richie teaches, ‘stupid’ was the smartest thing I could do.”
      Devin Graham
      Content creator for the YouTube channel devinsupertramp
  2. about the book

    What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way).

    In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid. What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas? This deeply inspiring book will teach you:

    • • How to crush fear, make dreams happen, and live without regret.
    • • How to overcome obstacles such as lack of time, lack of education, or lack of money.
    • • The 5 actions of the New Smart to achieve authentic success.
     

    No more excuses. Learn how to start something stupid—the smartest thing you can do. Drawing on years of research, including hundreds of face-to-face interviews and some of the world's greatest success stories past and present, Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.

    Click to Read the Foreword from Stephen M. R. Covey
    Foreword by Stephen M. R. Covey

    One of the great lessons I remember my dad constantly emphasizing in our family while I was growing up was “Use your R&I.” That is, use your resourcefulness and initiative. He taught us that we were not victims of the circumstances surrounding us, but rather masters of our own destiny. This mindset became the powerful beginning habit of The 7 Habits of Highly Effective People —“Be Proactive.” The Power of Starting Something Stupid beautifully captures the spirit of that energizing principle. We are not merely scripted by our circumstances; we can become the creative forces of our lives, capable of optimizing sometimes even unseen possibilities.

    I absolutely love this book. I love how it makes me feel. It energizes me, inspires me, and gives me confidence. It reminds each of us that all things are possible, that life is short, and to take action now. Simultaneously, Richie Norton rightly cautions us that our actions must be tempered by our integrity to our values, and that in order to harness the full power of our personal authenticity, we must first check our motives. He teaches that our motives should be driven by our intent to benefit others.

    That is why I so resonate with Richie. From the first time I heard him speak, I sensed his sincere and passionate desire to bless others. I’ve watched him rise to life’s challenges and develop both the character and the competency necessary to earn the credibility needed to significantly influence others in meaningful ways. He has become a bold and courageous leader—and I believe you’ll see that through his work.

    You likely picked up this book because you are seeking encouragement to seize life’s challenges and more courageously chase your dreams. Perhaps a trusted friend recommended this book to you. Perhaps you were simply intrigued by the title. However you found this book, I encourage you to read it immediately. There is no perfect time to start the next level of your life. This inspiring book will teach you—whether you’re starting your career, in mid-career, or ending your career—that the smartest thing you can do is to live life as if your best days are always ahead of you and then act on your inspiration— to start something “stupid.”

    There are many reasons why I like this book but let me highlight three:

    First, this book disrupts conventional thinking—in a smart way. It’s fresh, relevant, and cuts through the noise of detractors and competing voices. The worldstage is changing around us like waves in the ocean at an unprecedented speed. To aid you in navigating the changing seas of life, The Power of Starting Something Stupid stands as a beacon of light that helps bring clarity, focus, and drive to your everyday life with a paradoxical combination of unconventional yet timeless principles that bring lasting success. This book teaches you how to identify what is most important to you, innovate incrementally, and overcome fear, pride, and procrastination so you can reach your highest aspirations.

    Second, it’s no surprise that I particularly liked the principles of service and trust in the section called START—a term Richie coined—that identifies how successful people Serve, Thank, Ask, Receive, and Trust. These principles, when put into practice upon initiating a “stupid idea,” are imperative to all people and organizations that want to inspire a revolution of creativity, innovation, and influence. START is a brilliant and effective principle-centered approach to help jump-start any project, increase engagement, and reach big-picture goals.

    Third, Richie Norton is that rare individual who successfully combines both character and competence, courage and consideration, humility and professional will. The net result is that Richie gives his readers an author they can trust.

    The Power of Starting Something Stupid has made me reflect back on my own life and work. In doing so, it dawned on me that my most meaningful success, in both my business and personal life, started with something stupid. As the book teaches, “Stupid is the New Smart,” and the “New Smart” decisions I made were defining moments in my life.

    This book has rekindled my spirit and given me a renewed outlook on life and business—and I’m confident it will do the same for you.

    As Richie says, “Life’s too short not to start something stupid.” I’m already getting started on my next stupid idea. Read and apply this book and make your own stupid idea your New Smart reality.

    Stephen M. R. Covey

    New York Times and the #1 Wall Street Journal bestselling author of The Speed of Trust and coauthor of the #1 Amazon bestseller Smart Trust

    GO BACK
  3. VIDEO
    Video coming soon.
  4. ABOUT RICHIE NORTON
    Richie Norton is the author of the book The Power of Starting Something Stupid as well as the #1 Amazon download Résumés Are Dead and What to Do About It. He is a sought after speaker and consultant for the corporate growth and personal development industries, a social entrepreneur, and CEO of Global Consulting Circle. Pacific Business News recognized Richie as one of the Top Forty Under 40 “best and brightest young businessmen” in Hawaii. He helps individuals and organizations through consulting and speaking on creativity, innovation and entrepreneurial / intrapreneurial projects. Follow Richie and get additional information about him on his blogFacebookTwitterLinkedIn and Fanpage.